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What do you think the most popular word was in all real estate listings across the country? Well, I found an interesting article that answers this question. A study analyzed the language used in over one million listings in order to determine what words were used to attract clients to homes listed at various price points. The results can help agents find just the right words to help to describe their listings.

If you’re curious, the number one term used was “hardwood floors.”

Here is the link to the full article.

https://www.nytimes.com/2020/01/09/realestate/the-most-popular-words-in-real-estate-listings.html?


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